About Korea
Beyond Luxury Korea

A chance to meet the chefs from Culinary Class Wars!
A hit Korean cooking show is heating up global interest in K-food! Watch top chefs battle it out with creative dishes—White Spoon vs. Black Spoon—who will win?

Cruise: Ride the Korean Wave
Ride the Korean Wave in style! Explore K-culture at sea with unforgettable cruise experiences, entertainment, and destinations across Korea.

Medical Korea
Enjoy Medical Korea—where top-tier care meets travel! From skincare to surgery, discover why Korea is a global destination for medical excellence and wellness.

A Time for Self-Reflection in Gangwon
Recharge in Gangwon State—Korea’s top wellness haven. Embrace nature, unwind with meditation, and restore your mind and body away from the city’s chaos.

Honeymoon destination chosen by Yonsama : Southcape Spa & Suite
Escape to Southcape Spa & Suite—where luxury meets nature on Korea’s South Sea. Stunning design, world-class golf, and serene healing await at this premier coastal retreat.

The work of Itami Jun, a global architect who loved Jeju Island : Podo Hotel
Stay at Jeju’s charming Podo Hotel—named after grapes and shaped like volcanic cones. Nestled near Hallasan, it’s a serene luxury escape favored by CEOs and stars alike.

Born and grown in the house of a haenyeo and made “Jeju Haenyeo Dining Performance” : Haenyeo’s Kitchen
Dive into Jeju’s heritage at Haenyeo’s Kitchen—savor fresh seafood foraged by Korea’s iconic women divers and hear their powerful stories, rooted in UNESCO-listed tradition.

“Baegun Okpan Tea,” Korea’s first tea brand : Lee Han-young Tea Culture Center
Sip tradition at Woliam Village—enjoy Korea’s oldest tea brand in a serene hanok café with mountain views. Discover 5 generations of heritage at the Lee Han-young Tea Culture Center.