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Korea Now:
All You Imagine

A journey shaped by you —
from K-pop and cuisine to wellness and wonder. Korea is a destination as limitless as your imagination. Discover a Korea that reflects your dreams, your passions, and your story.
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About Korea

What's Your Korea Now?

K-Pop Heaven Korea

Step into the spotlight of Korean pop culture — from live K-pop concerts to trend-setting streets, fashion, and fan experiences. This is the heart of the Korean Wave.

Taste The Real Korea

From sizzling street food to Michelin-starred dining, discover Korea through its bold, unforgettable flavors. Every bite tells a story.

Magnificent Korea

Go beyond the expected. Explore breathtaking nature, ancient temples, colorful traditions, and the soul of Korea waiting to be uncovered.

Beyond Luxury Korea

Indulge in Korea’s most refined experiences — private villas, designer spa treatments, fine dining, and exclusive cultural escapes made just for you.

YouTube & Instagram

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Never Ending Korea with PARK BO GUM

One Day, Korea Came to Me (Official Short Film)

“One day, Korea came to me” A mysterious camcorder and PARK BO GUM, whom I met by chance at Dongmyo. From that moment, a journey across Korea, transcending time and space, unfolds! From the alleys of Dongmyo to the night view of Cheongseokpo in Yeosu and the purple scenery of Sinan Purple Island, step into the never ending beauty of Korea as it unfolds.

*One more thing! Check the pinned comment below and don’t miss your chance to become the star of your own Korea trip! 🎉

[Tourist Attractions in the Video]
📍 Seoul Jongno Vintage Shop
📍 Seoul Dongmyo
📍 Seoul Changdeokgung Palace Secret Garden
📍 Yeosu Cheongseokpo Beach on Gaedo Island
📍 Sinan Purple Island
📍 Busan Marine City
📍 Pyeongchang Yukbaekmajigi

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Profile
@imagineyourkorea
August Campaign
📸 Seoul through the lens — raw, real, and full of rhythm.
Every corner has a story. Every street is a snapshot of city life. No filter needed. Just Seoul, as it is. 🖤 Which moment speaks to you?

📸 Credit: @mainichilatte #SeoulStreets #StreetPhotography #VisitKorea #EverydaySeoul #SeoulMoments
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Plan Your Dream Trip to Korea

You Could Win 2 Roundtrip Tickets
It Only Takes 30 Seconds!

Start planning your perfect Korea getaway with our quick and fun trip planner. By submitting your plan, you’ll be automatically entered for a chance to win 2 roundtrip airfare tickets to Korea. No purchase necessary – just 30 seconds to start your journey!

Join the K-Fest: Free Food,
Beauty, K-Pop & More!

Aug 23–24 at PenFed Plaza
Catch the K-Wave

The Ultimate Korea Experience Begins Here

This isn’t just a tourism video. It’s a passport to a new way of experiencing Korea your way. Every moment captured in this film was made to reflect a Korea that’s more immersive, emotional, and imaginative than ever.

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DISCOVER KOREA

Discover Korea's
Hidden Charms

Seoul, the Heart of Latest Korean Trends

Experience Seoul—where 600 years of history meet cutting-edge trends. Explore royal palaces, K-culture, top shopping, and smart city tech all in one unforgettable destination.
Seoul

Discover Korea

Visit TOP 10 Jeju Destinations in Comfort with a Taxi Tour

Exploring Jeju? Skip the hassle of driving or decoding buses—discover smarter, easier ways to enjoy the island’s stunning views without the stress!
Jeju

Discover Korea

Gangwon: Best Summer Beach Destinations

Cool off in Gangwon’s coastal gems. From Sokcho’s scenic shores to Yangyang’s surf-friendly waves, this summer hotspot is the perfect escape for beach lovers and ocean adventurers. 
Gangwon

Discover Korea

Busan: Feel the Sea, Enjoy the City: Come and Discover Busan

Beyond the beaches, Busan offers colorful villages, quiet temples, and mountaintop views. Explore the city's more serene and scenic side—just steps away from the bustle.
Busan

Discover Korea

Gwangju Art Street: Where Creativity Comes Alive

Gwangju is where creativity and culture meet. Discover quiet gardens, mural-covered alleys, and charming cafés tucked into the city’s most unexpected corners.
Gwangju

Discover Korea

Discover More of Korea
Pick a category. Dive into the story.

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NEW FLIGHT ALERT

New Nonstop
Salt Lake City to Incheon-Seoul

Delta’s new Salt Lake City to Incheon (SLC–ICN) service expands seamless U.S.–Asia connectivity. With convenient departures and arrivals, the route links 90+ American cities to 30+ Asian destinations via Korean Air. Enjoy premium comfort aboard the A350-900 with four cabin options.

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Deals and packages

Your Korea, Just a Few Steps Away

  • 1
    Step 1: Find Your Flight
    ✈ Score unbeatable deals with our trusted airline partners. Find fast, easy, and affordable deals with us!
  • 2
    Step 2: Book Your Stay
    🏨 From five-star luxury to cozy hanok guesthouses. Explore where you’ll call home in Korea — vibrant city hotels, peaceful countryside retreats, or hidden gems that match your travel vibe.
  • 3
    Step 3: Plan Activities & Tours
    🎟️ Make the most of every day. Browse curated experiences — from K-pop tours and food adventures to nature hikes and temple stays.
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Blog & Insights

Latest insights from KOREA NOW

Flight Information

T’way Air launches first-ever North-American route, from Vancouver to Seoul

May 30, 2025•No Comments•
Flight Information

NEW NONSTOP SALT LAKE CITY TO INCHEON-SEOUL

May 22, 2025•No Comments•
Useful Information

100 Must-Visit Tourist Spots in Korea

May 1, 2025•No Comments•
SUMMER IN KOREA

What You Need to Know

Headed to Korea this summer? Here are answers to the most common questions to help you pack smart, travel safe, and enjoy the best of the season.

A: Korea’s summer runs from June to August. July is the hottest and most humid, but also packed with vibrant festivals and night markets. For more pleasant weather and fewer crowds, aim for early June or late August.

A: Lightweight, breathable clothes are a must! Pack sunscreen, sunglasses, a hat, and a small umbrella or rain jacket for summer showers. A portable fan and cooling patches can be lifesavers in the heat.

A: Absolutely. Korea is one of the safest travel destinations. Just stay hydrated, avoid peak sun hours, and check local forecasts for typhoon alerts in late summer.

A: Cool off at Busan’s beaches, stroll through Han River parks, enjoy summer night markets, or catch a K-pop concert or cultural festival. Don’t miss seasonal treats like patbingsu (shaved ice) and cold noodles!